5 Common PPC Mistakes Beginners MUST Avoid
We all know the hardest task when discussing the SEO needs of a business website, is convincing the client that SEO takes time. Organic SEO doesn’t happen overnight, it can take weeks or months for the targets to be met. For those demanding clients that need immediate results there is only one answer – Google Adwords or Pay Per Click (PPC). But anyone new to PPC can make simple errors...
Read MoreSEO Trends For 2013
2013 is finally with us so I decided to look into my crystal ball and share with you my SEO trends for 2013 that will need to be implemented into any successful SEO campaign . You should, by now, know that SEO is an organic process that evolves with time, what worked in in 2012 might now damage your website’s ranking or simply have no effect whatsoever. After consulting my highly polished...
Read MoreCommon SEO Mistakes
We all want it, Search Engine Optimisers and businesses alike – a page one ranking on Google! Yes it can be done but a strong SEO strategy is crucial to achieve that goal. Unfortunately there are many practitioners who still don’t quite get it and continue to make crass errors. So here are 5 common SEO mistakes to avoid… Common SEO Mistakes – Poor Keyword Research The holy...
Read MoreHow To Get Accurate Search Rankings In Google.
If you own a website, do you check often to see where it sits in the search rankings? I bet you do! Well I don’t want to burst your bubble but the results page YOU see, is more than likely not the search page YOUR potential customers see. It’s important, therefore, to know how to get accurate search rankings for your website. I have had preliminary meetings with heads of companies...
Read MoreThe Kent SEO Test
Now here’s a thing. I love blogging. For fun and for business, I love writing, creating and knocking out thoughtful web candy for the masses. But what I love most is the power of the blog, how you can encapsulate and dominate a particular niche, today I hope to prove that point by targeting a “key” keyword in my niche, Kent SEO. Let The Kent SEO Test Begin! I am based in...
Read MoreEffective PPC Ads
Whether you advertise in a magazine, pay per click (PPC) on the Internet or any text based medium, your ad MUST grab the reader’s attention and quickly. Your advertising strategy and placement may be perfect but get the ad copy wrong and it will all end up an expensive waste of time. Effective PPC ads are crucial to your ROI, so what are the characteristics to employ when creating eye...
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